On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers to your channel is with a catchy trailer.
In this article, you will learn how to create a great trailer for a powerful YouTube hook.
What is a YouTube channel trailer?
A YouTube channel trailer is a video created to help viewers get to know your channel quickly. When enabled, the trailer appears at the top of your YouTube channel page and plays automatically for unsubscribed viewers.
The trailer is crucial because if you're going to push yourself topromote your youtube channel, you'll need a way to convert that traffic into subscribers.
Here's what to include in your trailer to hook viewers immediately:
- A quick presentation of your business and who your channel is for (bloggers, hikers, gamers, etc.).
- An overview of the type of video content you post.
- A highlight reel of your video content.
- Your schedule for uploading videos.
- A compelling call-to-action (CTA) that encourages viewers to subscribe.
Here's a super simple YouTube channel trailer template from Biteable:
How to create a YouTube channel trailer
So how can you create a YouTube channel trailer that covers all of the above bases in an interesting way? let's go diving
1. Place-se not place two spectators
To create a stunning YouTube channel trailer, you need to assume that the viewer knows absolutely nothing about you or your brand and ask yourself the following questions:
- What does the viewer want to know immediately about my channel?
- What knowledge is most important to transmit in the first seconds?
- how i love the viewerTo feel after watching the trailer of my channel?
- Why should they be asked to come back to my channel?
- What tone should I use: playful, humorous, serious, informative?
- What color schemes and fonts align with my brand?
Viewers should be sure they found the right channel for them in the first 5-10 seconds, just with the information you provide in the video trailer.
These questions are crucial to achieving yourvideo marketingobjectives, be it building a community ormake money on youtube.When you understand what your audience wants, not what youthinkthey want - you'll be able to deliver valuable content.
2. Create a well-structured script
If you're going to speak in your trailer, write a script or jot down some talking points for your video.
Structure your video from start to finish and put a clear and compelling message in it. The more succinct and impactful your channel trailer is, the more effective it will work to getMore viewsand new YouTube subscribers.
From the words and images that appear on the screen to the music and sounds that viewers hear, everything needs to clearly communicate your channel's message.mimatches your paththe brand looks and feels.
Here's an example of an awesome (scripted) channel trailer:
Important note:It's important to use a script or outline for your trailer, even if you're not someone whousually plan your videos.
You have a lot of material to cover and you only have a minute or so to do it. A script will help you avoid many”umms” and make it possible for you to reach all your key points in the shortest possible time.
3. Use subtitles and clips
To make your trailer more attractive, combine short scenes, sounds, text (music or narration, or both). Add a short title on the first screen or list the main topics covered in the video.
Also, you may want to use subtitles for those watching the trailer without sound. Maybe they are listening to music at the same time or got discouraged when it started playing automatically.
This is an example of a subtitled trailer from a YouTube channel:
Watch the channel trailer here
4. Includes high-quality music and graphics
Nothing attracts your viewers more than animated graphics combined with thecertain music. Great visuals will keep viewers captivated, and music will set the tone and energy for your channel trailer.
Just make sure you only choose music and graphics that are consistent with your words, channel, and brand..A cohesive brand image leads toincreased brand awareness, making your company and products memorable and recognizable to viewers.
Long timegraphic design softwarethat makes it easy to keep your images consistent and high-quality.
Appealing to the senses in your video trailer canemotionallymove your viewers to subscribe.
While not a channel trailer, Asana shows a good example of unique artwork:
According to expert video strategists, it's important to keep your viewer's eyes moving so you can keep their attention on your video.
This aspect is particularly important because, as you know, YouTube channel homepages often look quite "busy".
Everywhere you look there are buttons, playlists,video thumbnails, and even an option for viewers to leave your channel entirely!
But while fast-moving and dynamic images have been shown to increase engagement, keep in mind that this type of content is not ideal forallYouTube channels, like a meditation channel, for example.
However, youhe canStill use elements like text, visually appealing images, and short scenes to grab the viewer's immediate attention.
5. Self short
The main goal of a YouTube channel trailer is to introduce great things about you, your brand, and your content to new viewers onas fast as possible.
So unlikeexplanatory videos(who are great on your channel), your channel trailer should instantly grab the attention of your viewers and, within seconds, convey all the information they need to decide whether or not yours is the right channel for them.
After all, what are the chances that someone will watch a five or ten minute video before deciding whether or not they are in the right place?
While there is no "perfect" length for a YouTube channel trailer, you should aim for around 30-90 seconds.
That should be enough for you to tell new viewers who you are, what kind of content they can expect from your YouTube channel, and when you'll post new uploads.
Remember, when it comes to YouTube channel trailers, less is more.
6. Show featured
As YouTube says: "Show, don't tell." In addition to sharing all the important information related to your brand and channel, you can also show your audience a highlight video that makes them want to watch your channel's videos.
And make sure these are real highlights from real videos on your channel. will save you fromdrop outat the end of the line when you find out that your videos were not at all what new subscribers expected.
If you're worried about not having enough time to give your audience the information they needas well asshows a featured reel, don't worry. You can do both at the same time. Will Smith's YouTube channel trailer is essentially one big highlight reel.
As a small business, you won't have extreme highlights like this, but you can use short scenes toshow your audience the nature and tone of your videos.Are they fun, educational, serious, relaxing, playful, practical?
Highlights for your business could include:
- Bloopers and other funny clips
- Clips showing the cool ways to deliver information
- Clips of industry influencers you'll interview
This will be easy to do if you have already posted a few videos on your channel. Just choose one of your best clips and feature it in your channel trailer.
Use your YouTube channel trailer to show your audience what they can expect and expect from your videos.
This brings us to the next shorter tip:
6. Store videos in advance
You won't have any highlights to show if you don't have videos ready yet. You don't need to post all of them, but just enough to support the claims in your trailer.
On the SearchLab YouTube channel home page, you can immediately find out from the video thumbnails that you will learn local SEO and have a laugh.
SearchLab YouTube channel home page
Also note that video thumbnails are a greatYouTube SEO Tactic.
7. Take viewers on a journey
As humans, we tend to gravitate towards other people, and showing off your unique personality on camera allows you to create stronger connections with new audiences.
That's where the narrative comes in. The most successful channel trailers are the ones that take viewers on a journey.
It's not enough just to provide information to viewers; take them on a trip andshowyour history.
This means everything from why you started your channel to the topics you cover and everything in between. Stories can be fascinating!
Storytelling also comes with the following benefits:
- It ishit the emotional quotient;
- makes it easy for youconvey your personality;
- what whatkeeps your viewers interestedand wanting more;
- And alsomakes your content more memorable.
When you tell personal stories in a fun, new, and up-close way, people feel like they know you, which ultimately leads tomore subscribers on your channel.
Here's an example of a YouTube channel trailer taking viewers on a thrill ride:
8. Finish with your registration CTA
If you've followed the tips above, you've given viewers enough reasons to subscribe. But you still need to ask the question deliberately.
Here are some common subscription arguments:
- "Make sure you hit the subscribe button"
- “If that sounds good, subscribe to my channel right now”
- “Go ahead, subscribe now so you don't miss a thing”
- "And now, it's time to register!"
It doesn't matterasYou formulate your pitch, but make sure it's explicit and on-brand.
Tools to Create Stunning YouTube Channel Trailers
Creating a compelling trailer for a YouTube channel takes work, but it's notlose i amover it! There are dozens of tools out there, so to make things a little easier for you, here are three of my favorites.
mordibleis a useful tool for creating beautiful YouTube trailers. Comes withhundreds of fully customizable templates to choose from, and you can add your own personal touch using your images, music, text, and footage.
10. On video
InVideois an easy-to-use online tool that helps you easily edit and create YouTube videos. It offers multiple templates and the option to add songs, images, GIFs, and more to the audio playlist.
With this tool, you can explore your ideas and create professional-level videos even if you are a beginner.
From adding subtitles to your YouTube videos to adding voiceovers, you can use InVideo to produce any type of channel trailer.
11. Wondershare Filmora
Wondershare Filmorais a free and powerful video editing tool that you can use on both PC and Mac. This program is simple and easy to use, making it ideal for beginners without much editing experience.
If you want to see even more options, mostYouTube editing software listed hereit can be used both for creating trailers and for editing videos.
Start working on your YouTube channel trailer that generates subscribers
A YouTube channel is a great way topromote your business on youtube. Use these eight tips and three tools to create a stunning YouTube channel trailer that canbuild a brand with loyal following:
- Put yourself in the shoes of your viewers
- Create a well-structured roadmap
- Use subtitles and clips
- Includes music and high-quality graphics.
- be brief
- show highlighted
- Store videos in advance
- Take viewers on a journey
- Finish with your registration CTA
- bit board
- Wondershare Filmora